Public Company Software

ironSource

Tel Aviv, Israel

Formerly known as iron source, ironSource Grow portfolio (within Unity)

Built in 2010, ironSource is a business platform for the app economy, helping developers turn apps into scalable, successful businesses. In 2022, ironSource merged with Unity and its offerings are presented within Unity’s Grow portfolio.

Focus Areas
AdTech, Ad mediation, Mobile advertising analytics
Website
is.com

Tracked deals

4

4 tracked deals across 2021.

Recent pace

0

0 tracked deals announced in the last 12 months.

Deal mix

Buyout

4 buyout

ironSource Acquisition Volume by Year

Last 1 years

Acquisition volume by year Annual acquisition counts for the last 1 years for ironSource. 4 2021

Supporting Data

Recent Transactions

  • ironSource to Acquire Bidalgo to Build a Full-Stack Marketing Solution for App Developers
    October 25, 2021
    Buyer
    ironSource
    Target
    Bidalgo
    Industry
    Marketing & Advertising
    Location
    Israel
    Type
    Buyout

    ironSource entered into an agreement to acquire marketing software company Bidalgo, expanding its platform offering for app developers with a cross-channel marketing intelligence and optimization solution. The combined offering complements ironSource’s existing creative management solution, Luna Labs, to provide an end-to-end marketing stack for paid acquisition and spend management.

  • ironSource Acquires Tapjoy for Approximately $400 Million
    October 14, 2021
    Buyer
    ironSource
    Target
    Tapjoy
    Industry
    Marketing & Advertising
    Location
    California, United States
    Type
    Buyout

    ironSource has entered into an agreement to acquire Tapjoy, a San Francisco-based mobile advertising and app monetization company, for an aggregate purchase price of approximately $400 million. The acquisition is intended to expand ironSource's monetization capabilities, increase its SDK footprint across apps and games, and give developers greater access to diversified advertiser demand via Tapjoy's marketplace.

  • ironSource Acquires Luna Labs
    February 23, 2021
    Buyer
    ironSource
    Target
    Luna Labs
    Industry
    Cloud & SaaS
    Location
    United Kingdom
    Type
    Buyout

    ironSource has acquired creative management platform Luna Labs to integrate Luna’s ad-creation and optimization technology into its growth platform for app and game developers. The Luna Labs team will remain in their offices and continue developing the platform under ironSource to enhance ad creative production, testing and performance optimization for ironSource’s developer clients.

  • ironSource Acquires SOOMLA to Add Ad-Quality Insights
    January 11, 2021
    Buyer
    ironSource
    Target
    SOOMLA
    Industry
    Data & Analytics
    Location
    New York, United States
    Type
    Buyout

    ironSource, the Tel Aviv-based app business platform, acquired ad quality measurement firm SOOMLA to integrate ad-quality and ad-insight technology into its monetization and mediation suite. The acquisition will give app and game developers deeper visibility into ads running inside their apps to help improve user experience and monetization.

Related Acquisition Pages

Marketing & Advertising Buyers & Acquisitions 2 tracked deals by ironSource. Cloud & SaaS Buyers & Acquisitions 1 tracked deal by ironSource. Data & Analytics Buyers & Acquisitions 1 tracked deal by ironSource. Acquisitions in California 1 tracked deal by ironSource. Acquisitions in New York 1 tracked deal by ironSource.

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