ITA Group Acquires HTK Limited
January 23, 2023
ITA Group, a global corporate engagement solutions provider, has acquired HTK Limited, a UK-based cloud SaaS provider of customer loyalty and engagement technology. The acquisition embeds HTK's Horizon platform and machine-learning capabilities into ITA's offerings to expand its data-driven loyalty, promotions and personalization capabilities for brand clients.
- Buyers
- ITA Group
- Targets
- HTK Limited
- Industry
- Cloud & SaaS
- Location
- England, United Kingdom
- Transaction Type
- Buyout
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