Samba TV Acquires Semasio to Boost Contextual CTV Targeting

October 31, 2024

Samba TV, a TV measurement and ad-tech company, has acquired audience data and contextual targeting specialist Semasio. The deal will combine Samba TV’s video data and AI capabilities with Semasio’s semantic analysis platform to expand contextual targeting across digital, mobile and CTV and accelerate AI-driven product development.

Buyers
Samba TV
Targets
Semasio
Sellers
Fyllo
Location
Illinois, United States
Transaction Type
Buyout

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