BetterCloud Acquires G2 Track from G2
March 12, 2024
BetterCloud has acquired the G2 Track product line from G2 and formed a strategic partnership with G2 to combine SaaS operations and spend intelligence. The acquisition integrates G2 Track’s spend and license management capabilities into BetterCloud’s SaaS Management Platform to give IT and Finance teams unified visibility and automation for managing SaaS costs and usage.
- Buyers
- BetterCloud
- Targets
- G2 Track (product line of G2)
- Sellers
- G2
- Industry
- Cloud & SaaS
- Location
- Illinois, United States
- Transaction Type
- Divestiture
Explore More
Related Acquisitions
-
BetterCloud Acquires Tricent
November 13, 2024
Cloud & SaaS
BetterCloud has acquired Tricent, a provider of automated file‑sharing governance for Google Workspace and Microsoft 365, further positioning BetterCloud as a unified SaaS lifecycle management platform. The acquisition adds automated file‑sharing/data governance capabilities to BetterCloud’s product set and expands the company’s presence in EMEA.
-
GTreasury Acquires Hedge Trackers
January 18, 2022
Cloud & SaaS
GTreasury, a treasury and risk management SaaS provider, has acquired Hedge Trackers, a San Jose–based hedge accounting software and consulting firm. The deal brings Hedge Trackers’ Capella hedge accounting software and consulting expertise into GTreasury’s treasury and risk management platform to expand its SaaS capabilities for CFOs and treasury teams.
-
ClearCourse Acquires B2B eCommerce Platform GOb2b
October 10, 2024
Cloud & SaaS
ClearCourse, a London-based software and embedded payments specialist, has acquired B2B eCommerce platform GOb2b to expand its industry-specific software offerings for small and mid-sized businesses. GOb2b, which serves customers across the United Kingdom and Ireland in sectors such as food and drink, health and safety, and manufacturing, will be integrated into ClearCourse's suite of solutions.
-
BCN Group Acquires Cloud2
May 6, 2021
IT Services
BCN Group, the Beech Tree-backed managed IT and cloud specialist, has acquired Bradford-based Cloud2 to strengthen its Microsoft Power Platform, data analytics and process automation capabilities. The deal brings Cloud2's Microsoft Gold accreditation and public sector/healthcare expertise into BCN's offering, further expanding its analytics, PowerApps and PowerBI capabilities for NHS and other public sector clients across the UK.
-
GPSTrackit (Inverness Graham-backed) Acquires Fleet Trax
March 15, 2019
Cloud & SaaS
Inverness Graham Investments’ portfolio company GPSTrackit has acquired Fleet Trax, Inc. as an add-on to scale its IoT fleet-management and telematics SaaS platform. The acquisition expands GPSTrackit’s technology and vertical market capabilities across North and South America; financial terms were not disclosed.
-
Vista Equity Partners Invests in BetterCloud
June 9, 2022
Cloud & SaaS
Vista Equity Partners made a strategic growth investment in BetterCloud, the SaaS management platform provider, to accelerate product innovation, geographic expansion, and go-to-market growth. Existing investors including Accel, Bain Capital Ventures and Warburg Pincus will remain as minority stakeholders.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.