BetterCloud Acquires G2 Track from G2

March 12, 2024

BetterCloud has acquired the G2 Track product line from G2 and formed a strategic partnership with G2 to combine SaaS operations and spend intelligence. The acquisition integrates G2 Track’s spend and license management capabilities into BetterCloud’s SaaS Management Platform to give IT and Finance teams unified visibility and automation for managing SaaS costs and usage.

Buyers
BetterCloud
Targets
G2 Track (product line of G2)
Sellers
G2
Industry
Cloud & SaaS
Location
Illinois, United States
Transaction Type
Divestiture

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