JW Player Acquires InPlayer to Expand Monetization and Audience Insights

Trackonomy Acquires InPlay

September 9, 2025

Manufacturing

Trackonomy Systems Inc. has acquired InPlay Inc., a developer of the NanoBeacon BLE System-on-Chip (SoC) designed for smart labels and wireless IoT applications. The acquisition expands Trackonomy's product capabilities and customer base across healthcare, logistics, gaming and other IoT markets while allowing InPlay to continue operating as an independent entity.

JW Player and Connatix Merge to Form JWP Connatix

October 9, 2024

Media & Entertainment

JW Player and Connatix have merged to form JWP Connatix, a combined video technology and monetization platform headquartered in New York City. The transaction unifies JW Player's streaming, data, and workflow capabilities with Connatix's full-stack advertising and content technology to create a scaled end-to-end solution for broadcasters, publishers, and advertisers.

Venatus Acquires AdinPlay BV

March 9, 2023

Media & Entertainment

Venatus, a Livingbridge-backed adtech group, has acquired AdinPlay BV, a Netherlands-based advertising monetisation platform serving casual and social game publishers. The acquisition is an add‑on to Venatus’ platform to broaden its gaming adtech capabilities and international footprint and will see AdinPlay continue to be led by its existing management team.

Perion Network Acquires Vidazoo

October 4, 2021

Marketing & Advertising

Perion Network Ltd. has acquired Vidazoo, a Tel Aviv–based video monetization platform, for $35.0 million in cash at closing plus a performance-based earn-out of up to $58.5 million (total consideration up to $93.5 million). The deal immediately expands Perion’s video advertising/CTV capabilities and is expected to be accretive to earnings and help accelerate the company’s video advertising growth.

Playmaker Capital Acquires Two-Up Agency

August 31, 2021

Software

Playmaker Capital Inc. acquired Two-Up Agency Ltd., a London- and Krakow-based digital product agency serving the online gaming and sports betting industries. The acquisition (100% of Two-Up) expands Playmaker's technology capabilities and integrates Two-Up's products into Playmaker Bench; consideration was up to US$5.75 million including cash, shares and earn-outs.

JW Player Acquires VUALTO

May 6, 2021

Cloud & SaaS

JW Player has acquired VUALTO, a provider of live and on-demand video streaming and DRM solutions, to expand its platform capabilities for broadcast-level live streaming and content protection. The deal brings VUALTO's European customer base (including ITV and France TV) into JW Player's global video software and data insights platform, strengthening its offering for broadcasters and enterprise video customers.