Seated Acquires VenueBook and Raises $30M to Expand into Events

Vista Equity Partners Acquires Tripleseat

March 4, 2020

Cloud & SaaS

Vista Equity Partners acquired Tripleseat in March 2020 and will merge Gather (already owned by Vista) into the Tripleseat business. The combined company will operate under the Tripleseat brand, headquartered in Concord, Massachusetts, and will seek to expand and integrate event- and group-booking capabilities for restaurants, hotels and other hospitality venues.

Curated Events (MRE Capital) Acquires Please Be Seated Event Rentals

April 2, 2024

Professional Services

Curated Events, a portfolio company of MRE Capital, has acquired Please Be Seated Event Rentals. The acquisition expands Curated Events' inventory and geographic footprint in the Southeast, strengthening its position as a leading special event rental and services provider.

General Atlantic Makes Strategic Growth Investment in Tripleseat

April 27, 2023

Cloud & SaaS

General Atlantic has made a strategic growth investment in Tripleseat, a Concord, Massachusetts–based event management and payments SaaS platform. Existing shareholders Vista Equity Partners, Level Equity, and Enlightened Hospitality Investments will remain minority investors as Tripleseat plans to use the capital to expand market reach, invest in product and technology, and pursue strategic M&A.

Tripleseat Acquires Merri, a 3D Floorplan Provider

June 5, 2024

Cloud & SaaS

Tripleseat has acquired Merri, a 3D floorplan and event design application, and will integrate Merri's visualization tools into its event management platform for restaurants, hotels and unique venues. The acquisition expands Tripleseat's product capabilities by adding advanced floorplan design, improved user experience, and data-driven insights for venue and event planners.

Tripleseat Acquires Attendease

August 8, 2023

Cloud & SaaS

Tripleseat, a Concord, Massachusetts–based cloud event management platform, has acquired Attendease, a meeting and event software for enterprise and corporate planners. The deal brings Attendease's registration, ticketing, speaker/VIP management and reporting functionality into Tripleseat's sales and venue event-management platform to create an end-to-end event solution.

Sojern Acquires VenueLytics

July 11, 2023

Cloud & SaaS

Sojern, a San Francisco–based travel marketing platform, acquired VenueLytics, an AI-driven guest experience and digital concierge platform for hotels, resorts and casinos. The acquisition integrates VenueLytics’ AI concierge, guest feedback and multichannel guest marketing capabilities into Sojern’s Travel Marketing Platform to expand Sojern’s end-to-end hospitality offering and deepen its hotel-focused capabilities.