Minds + Assembly Acquires Awaken Interactive

October 31, 2024

Minds + Assembly, a PE-backed healthcare communications and commercialization agency, has acquired Awaken Interactive, a healthcare-focused digital marketing firm specializing in digital media, analytics, technical development and marketing automation. The deal is an add‑on to Minds + Assembly’s platform (backed by Amulet Capital Partners) to expand its analytics and digital capabilities for healthcare clients.

Buyers
Minds + Assembly
Targets
Awaken Interactive
Platforms
Minds + Assembly
Location
California, United States
Transaction Type
Addon

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