TPG's Integrated Media Company Acquires Majority Stake in StackCommerce

StackCommerce Acquires BrandCycle

January 25, 2022

Marketing & Advertising

StackCommerce, the commerce-and-content platform backed by TPG’s Integrated Media, has acquired BrandCycle, an affiliate and influencer management platform that connects publishers and creators with major retailers and brands. The deal adds BrandCycle’s network of thousands of influencers and relationships with more than 500 retailers to StackCommerce’s publishing and merchant services, expanding its creator-commerce and affiliate capabilities.

StackCommerce Acquires Reviewed

January 30, 2025

Media & Entertainment

StackCommerce, a TPG-backed content-driven commerce platform, has acquired Reviewed, a product-review destination covering categories like Kitchen, Home, and Tech. The acquisition brings Reviewed's review-driven commerce into StackCommerce’s creator, publisher, and affiliate ecosystem to enhance product discovery and broaden audience monetization opportunities.

PMG Acquires Momentum Commerce

June 11, 2025

Marketing & Advertising

PMG, a global independent marketing services and technology company, has acquired Momentum Commerce, a retail media and marketplace intelligence firm, and will fully integrate Momentum into the PMG brand. The deal adds Momentum’s 45-person team and its Velocity platform—tracking millions of products and brands—strengthening PMG’s commerce capability to help enterprise brands drive growth across retail and marketplace channels.

Sentinel Capital Partners Acquires Market Performance Group

January 16, 2024

Marketing & Advertising

Sentinel Capital Partners has acquired Market Performance Group (MPG), a leading omnichannel commerce agency serving consumer packaged goods companies, from Insignia Capital Group. Terms were not disclosed; Insignia has made a new minority investment alongside Sentinel. MPG, headquartered in Holmdel, New Jersey, has grown to roughly 440–450 employees and provides omnichannel strategy, analytics, and outsourced commerce services to large and midsized CPG clients.

Omnicom Group Acquires The Interpublic Group (IPG)

November 26, 2025

Marketing & Advertising

Omnicom Group Inc. completed its acquisition of The Interpublic Group of Companies, Inc., creating a combined marketing and advertising holding company with pro forma revenue in excess of $25 billion. The deal, which exchanged 0.344 Omnicom shares for each Interpublic share, unites extensive agency capabilities under Omnicom’s Omni intelligence platform to drive scale, data/technology integration and capability expansion.

WPP Acquires Cloud Commerce Group

November 30, 2021

E-Commerce

WPP has acquired Cloud Commerce Group (CCG), a UK-based multi-channel ecommerce software provider that helps brands market, sell and fulfil across marketplaces such as Amazon, eBay, Etsy and Wayfair. CCG — which employs over 100 people across Europe and powers over £1 billion in annual GMV — will join the Wunderman Thompson Commerce network to strengthen WPP’s commerce and technology capabilities.