FranklinCovey Acquires Strive

The Planet Group Acquires Strive Consulting

December 9, 2021

Consulting

The Planet Group, a portfolio company of Odyssey Investment Partners, has entered into an agreement to acquire Strive Consulting, a full-service technology consulting firm headquartered in Chicago. The acquisition expands Planet's technology consulting, advisory, and staffing capabilities by adding Strive's ~400 professionals and offices across several U.S. cities.

Essex Bay Capital Makes Growth Investment in STRIVE

August 30, 2022

Cloud & SaaS

Essex Bay Capital has made a growth investment in STRIVE, a mobile and web-based employee experience SaaS that serves small and medium-sized employers and brokers. The capital will fund product enhancements, customer success, sales and marketing expansion, and support STRIVE's inorganic growth plans; Hennepin Partners served as exclusive financial advisor to STRIVE.

Veracross Acquires Firefly Learning

February 7, 2023

Education

Veracross has acquired Firefly Learning, a UK-based student behavior and engagement platform focused on K-12 schools. The acquisition brings together complementary K-12 products to expand Veracross's offering and enable cross-market expansion while preserving Firefly's integrations with other MIS/SIS providers.

Strive, Inc. Completes Merger Between Asset Entities Inc. and Strive Enterprises, Inc.

September 12, 2025

Wealth Management

Strive, Inc. announced the closing of the merger between Asset Entities Inc. and Strive Enterprises, Inc.; the combined company will continue to trade on Nasdaq under the ticker ASST and begin a Bitcoin accumulation strategy. In conjunction with the merger, Strive finalized equity financing raising approximately $750 million with an additional $750 million potentially available upon exercise of warrants (total potential proceeds of ~$1.5 billion). Strive Asset Management, LLC, a wholly owned subsidiary, manages over $2 billion in assets.

Straive Acquires SG Analytics

June 18, 2025

Data & Analytics

Straive, a global data, analytics and AI services company owned by EQT, has acquired SG Analytics (SGA) to strengthen its data analytics and AI operationalization capabilities. SG Analytics, founded in 2007 with offices in New York, London and Pune, brings deep domain expertise across banking & financial services, information services and TMT; Novistra Capital served as exclusive financial advisor to SGA.

D1 Training Makes Strategic Investment in Strive Village

January 21, 2025

Healthcare Services

D1 Training has made a strategic investment in Strive Village, a four-unit strength and conditioning concept in the Chicago area. The partnership will integrate Strive Village into D1's franchise network to accelerate D1's nationwide expansion and enhance its athletic training offerings.