Essex Bay Capital Makes Growth Investment in STRIVE

Strive, Inc. Completes Merger Between Asset Entities Inc. and Strive Enterprises, Inc.

September 12, 2025

Wealth Management

Strive, Inc. announced the closing of the merger between Asset Entities Inc. and Strive Enterprises, Inc.; the combined company will continue to trade on Nasdaq under the ticker ASST and begin a Bitcoin accumulation strategy. In conjunction with the merger, Strive finalized equity financing raising approximately $750 million with an additional $750 million potentially available upon exercise of warrants (total potential proceeds of ~$1.5 billion). Strive Asset Management, LLC, a wholly owned subsidiary, manages over $2 billion in assets.

FranklinCovey Acquires Strive

April 26, 2021

Education

FranklinCovey (NYSE: FC) acquired Strive, a San Francisco-based EdTech startup, on April 26, 2021. The acquisition brings Strive's social learning platform and analytics into FranklinCovey's All Access Pass to expand the company's digital capability for driving behavior change at scale.

The Planet Group Acquires Strive Consulting

December 9, 2021

Consulting

The Planet Group, a portfolio company of Odyssey Investment Partners, has entered into an agreement to acquire Strive Consulting, a full-service technology consulting firm headquartered in Chicago. The acquisition expands Planet's technology consulting, advisory, and staffing capabilities by adding Strive's ~400 professionals and offices across several U.S. cities.

Essex Bay Capital Invests in Divvy Engagement Solutions

February 22, 2022

Software

Essex Bay Capital made a growth equity investment in Divvy Engagement Solutions to support leadership expansion, product development, customer support, and sales growth. As part of the transaction Divvy named Casey McCullar as CEO and plans to pursue organic product expansion and add-on acquisitions to scale the SaaS employee engagement platform.

Berkshire Partners and Court Square Invest in Thrive

January 14, 2025

IT Services

Thrive, a Foxborough-based managed IT and security services provider, received a strategic investment from Berkshire Partners alongside existing investor Court Square Capital Partners; founding investor MC Partners sold its remaining stake. The transaction will support Thrive's continued organic and inorganic growth as it scales its MSP/MSSP platform; financial terms were not disclosed.

Thrive Acquires Edge Technology Group

June 30, 2022

Cybersecurity

Thrive, a portfolio company of Court Square Capital Management, has acquired Connecticut-based Edge Technology Group, a managed IT services and technology advisory firm serving alternative investment managers. The deal expands Thrive's international footprint with new offices and data centers across the United Kingdom, Australia, Singapore, Hong Kong, and the Philippines and strengthens its cybersecurity, cloud, and automation capabilities for financial services clients.