Bronco Wine Co. Acquires Assets of Wine Hooligans

February 19, 2025

Bronco Wine Co. acquired key assets of Wine Hooligans at auction, taking full control of brands including Portlandia, Shortbread, Broadside and alcohol-removed Sea Monster, plus production facilities in Santa Rosa. Bronco, which had been Wine Hooligans' majority shareholder since 2023, will retain most Wine Hooligans employees to support ongoing operations under Bronco ownership.

Buyers
Bronco Wine Co.
Targets
Wine Hooligans
Industry
Food & Beverage
Location
California, United States
Transaction Type
Buyout

Explore More

Related Acquisitions

Track M&A activity that matters to you

Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.