General Idea Acquires Reference NYC
November 22, 2022
New York-based creative agency General Idea has acquired Reference NYC, a technology arts studio specializing in dynamic branding, spatial communication and motion design. The deal folds Reference NYC and its clients (including LEGO, Levi's and Byredo) into the newly formed General Idea Group — joining General Idea and SPA to expand the firm's technology-driven creative and production capabilities.
- Buyers
- General Idea
- Targets
- Reference NYC
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Transaction Type
- Buyout
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