CITIC Capital Acquires ScentAir from Parthenon Capital

February 19, 2020

Parthenon Capital has sold its position in ScentAir Holdings, Inc., with the private equity arm of CITIC Capital leading the new investment. ScentAir, a Charlotte-based provider of scent marketing solutions servicing over 45,000 placements in 119 countries, will continue to be led by CEO Dan Connors and the existing management team.

Buyers
CITIC Capital
Targets
ScentAir Holdings, Inc.
Sellers
Parthenon Capital
Location
North Carolina, United States
Transaction Type
Buyout

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