MyFitnessPal Acquires Intent to Add Personalized Meal Planning

eMeals Acquires RecipeBox

April 13, 2022

Software

eMeals, the Birmingham-based digital meal planning and shoppable grocery platform, acquired RecipeBox, a free recipe‑organizing app with more than 200,000 users. eMeals will maintain RecipeBox as a separate brand, integrate grocery ordering partnerships and use the app to expand its promotional channels for retailers and CPG partners while accelerating RecipeBox product development.

Francisco Partners Acquires MyFitnessPal from Under Armour

October 30, 2020

Software

Francisco Partners has agreed to acquire the MyFitnessPal platform from Under Armour for $345 million (including potential earn-outs), a transaction expected to close in Q4 2020 subject to customary conditions. Under Armour said the sale is part of a strategic simplification to focus on its core consumer business, while Francisco Partners plans to operate MyFitnessPal as a standalone company to pursue recurring-revenue growth.

Ad.net Acquires IntentX

December 7, 2022

Marketing & Advertising

Ad.net has acquired IntentX, a commerce platform that helps publishers generate incremental revenue through affiliate and shoppable content partnerships. The deal brings IntentX’s product and publisher relationships into Ad.net’s performance advertising network, with IntentX founders joining Ad.net’s leadership team to expand publisher commerce and monetization capabilities.

Practice Better Acquires That Clean Life

July 25, 2023

Cloud & SaaS

Practice Better, a PE-backed practice management software platform for health and wellness professionals, has acquired That Clean Life, a Toronto-based nutrition planning software. The deal integrates personalized nutrition planning into Practice Better’s platform as an add-on capability to better serve health and wellness professionals and support the company's growth roadmap.

BV Investment Partners Invests in Intentsify

December 16, 2021

Data & Analytics

BV Investment Partners has made a strategic growth investment in Intentsify to accelerate the intent data platform's growth and product innovation. Intentsify provides an Intent Activation platform that layers multiple intent data sources to power account-based marketing for B2B Fortune 500 and middle-market customers.

Meal Ticket and MarketMan Merge with $100M+ Growth Investment from PSG

January 12, 2022

Cloud & SaaS

Meal Ticket and MarketMan announced a merger supported by an investment of over $100 million from growth equity firm PSG to create a global leader in software and data analytics for the foodservice industry. The combined company will operate existing product lines, accelerate product development (notably in Tel Aviv and New York), expand headcount, and integrate distributor and restaurant-facing capabilities to offer end-to-end solutions.