Wellful Acquires Jenny Craig Brand

July 5, 2023

Wellful, Inc., a Kainos Capital portfolio company and owner of Nutrisystem, has acquired the Jenny Craig brand from the Jenny Craig bankruptcy estate and plans to relaunch it as a direct-to-consumer e-commerce offering with coaching and prepared-food delivery. The brand will operate as an independent label within Wellful’s health and wellness portfolio and is expected to return in the fall with DTC delivery and personalized coaching.

Buyers
Wellful, Inc., Kainos Capital
Targets
Jenny Craig
Sellers
JC USA, Inc. (Jenny Craig bankruptcy estate)
Industry
Food & Beverage
Location
California, United States
Transaction Type
Addon

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