Wellful Acquires Ancient Nutrition

Wellful Acquires Jenny Craig Brand

July 5, 2023

Food & Beverage

Wellful, Inc., a Kainos Capital portfolio company and owner of Nutrisystem, has acquired the Jenny Craig brand from the Jenny Craig bankruptcy estate and plans to relaunch it as a direct-to-consumer e-commerce offering with coaching and prepared-food delivery. The brand will operate as an independent label within Wellful’s health and wellness portfolio and is expected to return in the fall with DTC delivery and personalized coaching.

Nestlé Health Science Acquires Majority Stake in Vital Proteins

June 10, 2020

Food & Beverage

Nestlé Health Science (NHSc), a subsidiary of Nestlé, agreed to acquire a majority stake in Vital Proteins, the US market leader in collagen-based supplements, beverages and food products. Vital Proteins will continue to operate as a standalone business under CEO Kurt Seidensticker, with the deal intended to accelerate global expansion and product innovation.

American Pacific Group-Backed Yukon Wellness Acquires Eu Natural

January 13, 2021

Consumer Products

An affiliate of American Pacific Group, together with Joe Falsetti of Dana Holdings, formed Yukon Wellness Holdings as a platform to acquire ecommerce-first wellness brands and simultaneously acquired Eu Natural, a digitally native provider of vitamin and mineral supplements. The deal establishes Yukon Wellness as a consumer-wellness platform that will support portfolio brands with go-to-market, product development, regulatory, and supply chain capabilities.

New Mountain Capital Acquires Natrol and Combines It with Jarrow Formulas under Vytalogy Wellness

November 30, 2020

Consumer Products

An affiliate of New Mountain Capital completed the acquisition of Natrol from Aurobindo Pharma and will combine Natrol with its existing portfolio company Jarrow Formulas. The two brands are now operated under the new corporate name Vytalogy Wellness to create a larger consumer health and wellness platform focused on vitamins, supplements and related product categories.

Wellbeam Consumer Health Acquires BioTRUST Nutrition

January 5, 2022

Consumer Products

Wellbeam Consumer Health LLC, an American Pacific Group portfolio company, acquired BioTRUST Nutrition LLC, a direct-to-consumer eCommerce nutrition brand focused on protein, collagen and healthy-aging supplements. The deal expands Wellbeam's DTC capabilities and diversifies its wellness portfolio into the nutritional powders / healthy-aging segment.

FitLife Brands Acquires Nutrology

April 13, 2021

Food & Beverage

FitLife Brands, Inc. (OTC Pink: FTLF) acquired substantially all of the assets of Nutrology in an all-cash deal that closed April 7, 2021. The acquisition adds Nutrology’s plant‑based and natural sports nutrition product line to FitLife’s portfolio and is expected to be immediately accretive while expanding FitLife’s presence in the growing natural/vegan supplement category.