American Pacific Group-Backed Yukon Wellness Acquires Eu Natural

January 13, 2021

An affiliate of American Pacific Group, together with Joe Falsetti of Dana Holdings, formed Yukon Wellness Holdings as a platform to acquire ecommerce-first wellness brands and simultaneously acquired Eu Natural, a digitally native provider of vitamin and mineral supplements. The deal establishes Yukon Wellness as a consumer-wellness platform that will support portfolio brands with go-to-market, product development, regulatory, and supply chain capabilities.

Buyers
Yukon Wellness Holdings LLC, American Pacific Group, Dana Holdings LLC, Joe Falsetti
Targets
Eu Natural
Location
Nevada, United States
Transaction Type
Buyout

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