American Pacific Group-Backed Yukon Wellness Acquires Eu Natural
January 13, 2021
An affiliate of American Pacific Group, together with Joe Falsetti of Dana Holdings, formed Yukon Wellness Holdings as a platform to acquire ecommerce-first wellness brands and simultaneously acquired Eu Natural, a digitally native provider of vitamin and mineral supplements. The deal establishes Yukon Wellness as a consumer-wellness platform that will support portfolio brands with go-to-market, product development, regulatory, and supply chain capabilities.
- Buyers
- Yukon Wellness Holdings LLC, American Pacific Group, Dana Holdings LLC, Joe Falsetti
- Targets
- Eu Natural
- Industry
- Consumer Products
- Location
- Nevada, United States
- Transaction Type
- Buyout
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