The Channel Company Acquires bChannels

The Channel Company Acquires Lauchlan

October 4, 2022

Marketing & Advertising

The Channel Company, a portfolio company of EagleTree Capital, has acquired Lauchlan, a U.S.-based full-service marketing agency focused on the technology industry. The acquisition is intended as a capability-expanding add-on to scale creative and digital marketing services globally and accelerate time-to-market for clients across The Channel Company's platform.

The Channel Company Acquires The Confer Group

September 15, 2022

Media & Entertainment

The Channel Company, a provider of news, events, research and marketing services for the technology channel, has acquired The Confer Group, a U.S.-based IT executive membership community. The deal brings The Confer Group's membership network into The Channel Company's portfolio and expands its IT leadership audience and event/community offerings.

Stage Acquires ThirdChannel

December 9, 2020

Cloud & SaaS

Stage, a Denver-based growth venture fund, has acquired ThirdChannel, a Boston-based SaaS provider of retail execution and in-store customer experience management. The acquisition brings ThirdChannel's field agent network, field management system, and analytics platform into Stage's portfolio to accelerate growth and expand Stage's capabilities in retail-focused SaaS and tech-enabled services.

The Channel Company Acquires Audienz

January 6, 2021

Marketing & Advertising

The Channel Company has acquired Audienz, a B2B consulting and marketing services agency that helps cloud services providers differentiate and grow revenue. The acquisition expands The Channel Company’s portfolio of marketing, media, events and insights to provide end-to-end services that bridge strategy and creative execution for technology clients.

360insights Acquires channelcentral.net

May 27, 2021

Cloud & SaaS

360insights has acquired channelcentral.net, a UK-based SaaS provider of CPQ and channel data management solutions, to expand its Channel Success Platform. The acquisition adds configure-price-quote (CPQ) and Channel Data Management capabilities to 360insights' channel incentives and ecosystem platform, broadening product functionality and accelerating international reach.

EagleTree Capital Acquires The Channel Company from Stone-Goff Partners

November 9, 2021

Marketing & Advertising

EagleTree Capital has acquired The Channel Company from Stone-Goff Partners. The transaction keeps the existing management team in place and positions The Channel Company to accelerate the build-out of integrated marketing, data and analytics capabilities for the IT channel under EagleTree's ownership.