Lax.com Acquires Zimagear to Expand Custom Apparel and Team Sales

BSN SPORTS (Varsity Brands) Acquires Sports Endeavors and Lax.com

April 27, 2026

Retail

BSN SPORTS, a division of Varsity Brands, acquired club soccer retailer Sports Endeavors (operator of Soccer.com) and lacrosse-focused ecommerce retailer Lax.com in two separate deals. The acquisitions are intended to expand sport-specific offerings and combine the specialized brands with BSN SPORTS’ scale, reach, and technology.

Lax.com Acquires Universal Lacrosse

April 11, 2024

E-Commerce

Lax.com, the Norwalk-based lacrosse e-retailer and team dealer, has acquired competitor Universal Lacrosse, including its 10 retail stores and team sales division. The deal combines two leading lacrosse-focused ecommerce platforms to expand omnichannel reach, scale team sales capabilities, and strengthen Lax.com's position in the lacrosse market.

Marquis Acquires ZAG Interactive

April 3, 2023

Marketing & Advertising

Marquis Software Solutions, a Plano-based financial marketing and compliance software and services provider backed by Rockbridge Growth Equity, has acquired ZAG Interactive, a Glastonbury, Connecticut-based website design and digital marketing firm that serves community banks and credit unions. The acquisition will combine Marquis' data analytics and compliance capabilities with ZAG's website, SEO, PPC and social media services to expand Marquis' marketing services for financial institutions; terms were not disclosed.

PeakActivity Acquires Lexima

February 7, 2023

IT Services

PeakActivity has acquired Lexima, an eCommerce software agency founded by Lancey Lexima, to strengthen its eCommerce and headless-commerce implementation capabilities. Lexima specializes in Shopify, BigCommerce, Vue.js and Next.js implementations and has worked with clients including 4ocean, The Genie Company, and Charleston Wine + Food.

IMG Companies Acquires Larkin Precision Machining

October 6, 2020

Manufacturing

IMG Companies, LLC acquired Larkin Precision Machining, Inc. and completed a recapitalization of the IMG platform. The transaction, supported by private equity investor Addison Capital Partners, adds precision machining capabilities in aerospace, defense and medical device markets to the IMG platform.

Carlson Private Capital Partners' Lakeshirts/Blue84 Acquires Zephyr Headwear

August 31, 2020

Consumer Products

Carlson Private Capital Partners completed its first add-on acquisition for platform Lakeshirts/Blue84 with the purchase of Zephyr Headwear, a Loveland, Colorado-based collegiate headwear manufacturer. The deal expands the Lakeshirts/Blue84 platform’s headwear capabilities and strengthens its position in the collegiate and licensed headwear market; financial terms and the seller were not disclosed.