Lightricks Acquires Popular Pays
March 23, 2022
Lightricks, the creator-focused software company behind apps like Facetune and Videoleap, has acquired Popular Pays, a Chicago-based influencer marketing and creator-monetization platform. The deal integrates Popular Pays' marketplace and campaign tools into Lightricks' creator suite to expand monetization and brand-collaboration capabilities for creators and provide brands streamlined access to creator-driven content.
- Buyers
- Lightricks
- Targets
- Popular Pays
- Industry
- Marketing & Advertising
- Location
- Illinois, United States
- Transaction Type
- Buyout
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