Lincolnshire Management Acquires Whitewater Brands

December 7, 2022

Lincolnshire Management, a New York-based private equity firm, has acquired Whitewater Brands, an omnichannel marketer and supplier of consumables and light equipment to automotive collision shops, mechanical repair shops, and dealerships. The sellers were Rock Gate Partners and Peninsula Capital Partners; financial terms were not disclosed. Lincolnshire intends to grow the business organically and via M&A, leveraging Whitewater's multi-brand catalog, e-commerce channels, and distribution footprint.

Targets
Whitewater Brands, LLC
Sellers
Rock Gate Partners, Peninsula Capital Partners
Industry
Transportation
Location
Idaho, United States
Transaction Type
Buyout

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