Locality Acquires Deben to Expand Data-Driven Local TV Advertising Platform

Viamedia Acquires LocalFactor

March 24, 2025

Marketing & Advertising

Viamedia has acquired LocalFactor, a Westport, Connecticut-based tech-enabled digital advertising company, to integrate LocalFactor's programmatic and geo-targeting capabilities with Viamedia's linear TV and digital ad infrastructure. LocalFactor founder and CEO Evan Rutchik will join Viamedia as President & Chief Strategy Officer and LocalFactor will operate as a division of Viamedia to strengthen digital ad operations, sales monetization, and privacy-compliant audience targeting.

Green Street Acquires Local Data Company

November 1, 2023

Data & Analytics

Green Street has acquired Local Data Company (LDC), a London-based provider of proprietary retail and leisure location data and analytics, to enhance its pan-European commercial real estate intelligence offering. The acquisition adds LDC’s field-researched dataset and online insights platform — covering 700,000 GB businesses — to Green Street’s analytics and SaaS products to deliver deeper UK retail market insights.

Trellus Inc. Acquires LocaLI Bred

February 7, 2024

E-Commerce

Trellus Inc., a Long Island-based same-day local delivery marketplace, has acquired LocaLI Bred, a Long Island curator of gift and subscription boxes featuring local artisans. The LocaLI Bred brand will continue as "LocaLI Bred curated by Trellus," enabling Trellus to expand its product offering and support more local merchants across Long Island and Westchester County.

Descartes Systems Group Acquires Localz (assets)

April 20, 2023

Logistics & Distribution

Descartes Systems Group acquired the assets of Localz, a Melbourne-based provider of real-time vehicle tracking and customer engagement SaaS for final-mile deliveries, for approximately US$6.2 million paid from cash on hand. The acquisition adds customer scheduling, real-time tracking and click-and-collect capabilities to Descartes' final-mile delivery solutions to enhance the day-of-service customer experience.

Via Acquires Downtowner

December 15, 2025

Transportation

Via has acquired Downtowner, a provider of software-powered transit solutions for destination cities, to expand its public transit technology platform. The acquisition brings Downtowner’s on-demand, flexible routing product and proprietary data into Via’s platform to improve seasonal demand management, operations in complex terrain and development of Via’s AI for Cities solutions.

LDC Makes £21m Minority Investment in Precise TV

January 7, 2025

Marketing & Advertising

LDC has made a £21m minority growth investment in Precise TV, the contextual video AdTech platform, to support the company's international expansion and further development of its AI capabilities. The capital will primarily be used to scale Precise TV's presence in the United States (which already accounts for over half of revenues) and to expand into adjacent markets such as gaming.