Malar Group Acquires Freeda
July 28, 2026
Malar Group, an investment firm led by founder and CEO Sayan Navaratnam, acquired Freeda, a social-first media brand for Millennial and Gen Z women. The deal gives Malar Group worldwide ownership of the Freeda brand, including its Italian and Spanish social platforms and the freedamedia.com domain, with plans to relaunch and invest in the brand’s community and partnerships.
- Buyers
- Malar Group
- Targets
- Freeda
- Industry
- Media & Entertainment
- Location
- Italy
- Transaction Type
- Buyout
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