Mastercard Acquires Dynamic Yield from McDonald's

Smart AdServer Acquires DynAdmic

July 5, 2021

Marketing & Advertising

Smart AdServer has acquired DynAdmic, integrating DynAdmic’s cookie-free audio and video content-recognition technology and operations into Smart’s ad monetization platform to bolster its CTV/OTT and contextual targeting capabilities. The deal enhances Smart’s media services offering, opens a new monetization channel for publishers, and accelerates Smart’s growth—particularly in the United States.

Fireblocks Acquires Dynamic

October 23, 2025

Payments & Fintech

Fireblocks, the enterprise digital-asset infrastructure provider, has acquired Dynamic, a developer platform that powers embedded wallets and on-chain accounts. The deal brings Dynamic's ~30-person team and consumer-facing wallet, onboarding, and developer tools into Fireblocks to create a unified custody-to-consumer stack for fintechs, enterprises, and payment platforms.

Mastercard Acquires Recorded Future From Insight Partners for $2.65 Billion

September 12, 2024

Cybersecurity

Mastercard has agreed to acquire threat intelligence company Recorded Future from Insight Partners for $2.65 billion. The acquisition is intended to expand Mastercard’s cybersecurity services and threat intelligence capabilities across the payments ecosystem and beyond, with closing anticipated in the first quarter of 2025 subject to regulatory review and customary conditions.

DemandScience Acquires Bound and DemandJump

April 9, 2025

Cloud & SaaS

DemandScience announced the acquisitions of Bound, an AI-driven website personalization platform, and DemandJump, a search behavior and marketing strategy platform, to accelerate its AI-powered B2B revenue marketing capabilities. The deals expand DemandScience’s product suite with real-time personalization and content intelligence and accompany an internal leadership promotion (Greg Jordan named Chief Product Officer).

Mastercard Acquires Finicity for $825M to Boost Open Banking

June 23, 2020

Payments & Fintech

Mastercard has agreed to acquire Finicity, a Salt Lake City-based provider of financial data APIs and analytics, for $825 million plus up to $160 million in potential earn-outs. The acquisition strengthens Mastercard's open banking capabilities and expands its data and account verification offerings for banks, fintechs and lenders in North America and beyond.

Dynata Acquires CrowdLab

September 16, 2020

Data & Analytics

Dynata, the global first-party data and insights platform, acquired CrowdLab, a digital ethnography solution, to expand its qualitative research capabilities and integrate in-the-moment consumer insights into the Dynata Insights Platform. The acquisition enables Dynata to combine broad quantitative reach with contextual qualitative customer moments to provide deeper, action-oriented insights for brands and agencies.