Mistplay Acquires Connected Rewards from Mobivity Holdings

GrowthCurve Capital Takes Majority Stake in Mistplay

June 14, 2022

Software

GrowthCurve Capital made a majority investment in Mistplay, the Montreal-based play-and-earn and game discovery platform for mobile gamers. Following the transaction, Mistplay announced seven senior executive appointments to accelerate product, data/AI, and market expansion.

Sphaira Innovation / PlanetPlay Acquires Playmob

May 14, 2024

Media & Entertainment

Sphaira Innovation AG — through its PlanetPlay initiative — has acquired Playmob, a London-based video games market insights platform, in a deal to combine Playmob’s research capabilities with PlanetPlay’s climate-focused games marketplace. Playmob CEO Jude Ower becomes Chief Strategy Officer of Sphaira UK as the organisations formalise a partnership to scale gaming-driven climate action and research globally.

Attain Acquires Merryfield Rewards App

September 24, 2024

Data & Analytics

Attain, a permissioned commerce data platform, has acquired Merryfield, a Boston-based rewards app focused on better‑for‑you consumer products. The acquisition expands Attain’s first‑party data assets and adds a more affluent consumer panel to improve product‑level insights and B2B revenue opportunities with CPG brands and retailers.

GOcxm Acquires MobileXCo

September 15, 2025

Marketing & Advertising

Toronto-based GOcxm has acquired MobileXCo, a mobile-first shopper engagement and research specialist, for an undisclosed amount. The deal integrates MobileXCo's loyalty, gamification and consumer-research capabilities into GOcxm's AI-enabled retail execution and consumer engagement platform to strengthen commerce marketing and retail execution offerings for CPG brands.

Interopay Acquires Rewardworks

June 7, 2023

Payments & Fintech

Interopay Inc., a Portland-based B2B payment automation company, has acquired Rewardworks, a long-time accounts-payable/payment automation software provider. The deal — executed by Interopay (formed by Rewardworks management and investors) — will integrate Rewardworks' operations into Interopay to accelerate product development, expand customer reach, and enhance ERP-integrated payment solutions for mid-market customers.

Twig Group Acquires Mobi Market

April 29, 2022

E-Commerce

London-based fintech Twig Group has acquired UK recommerce specialist Mobi Market in a deal worth over $10 million. The acquisition will let Twig embed Mobi Market's pre-owned mobile phone marketplace into its circular payments and banking products, strengthening its circular-economy proposition and merchant checkout capabilities.