Mountaingate Capital Acquires UpSwell Marketing

April 1, 2026

Mountaingate Capital, a Denver-based private equity firm, acquired UpSwell Marketing, a vertically focused, technology-enabled direct response marketing platform. The deal is Mountaingate Fund III’s fourth platform investment and will support UpSwell’s growth through continued investment in people, technology, and additional vertical expansion, including strategic acquisitions.

Buyers
Mountaingate Capital
Targets
UpSwell Marketing
Location
Colorado, United States
Transaction Type
Buyout

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