Wine Country Connect Acquires and Relaunches Underground Cellar

November 21, 2024

Wine Country Connect, led by co-founders David and George Studdert, has acquired the distressed wine e‑commerce brand Underground Cellar and relaunched the site with immediate shipping and improved customer service. The Studderts plan to leverage Wine Country Connect's fulfillment and logistics capabilities to restore the brand after Underground Cellar's April 2023 bankruptcy.

Buyers
Wine Country Connect, David Studdert, George Studdert
Targets
Underground Cellar
Industry
E-Commerce
Location
California, United States
Transaction Type
Buyout

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