Natra Acquires Gudrun to Build Global Premium Belgian Chocolate Platform
September 30, 2024
Natra has acquired Gudrun, a Belgian producer of real Belgian chocolates and truffles, in a deal intended to create a diversified global chocolate and sweets platform. Gudrun’s current owner, Down2Earth Capital, is selling 100% of Gudrun to Natra, with completion expected in the coming weeks.
- Buyers
- Natra
- Targets
- Gudrun
- Sellers
- Down2Earth Capital
- Industry
- Food & Beverage
- Location
- Belgium
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
Unilever Acquires Grüns for $1.2 Billion
April 14, 2026
Consumer Products
Unilever has signed an agreement to acquire Grüns, the US greens supplement brand, for $1.2 billion in a full acquisition valued at a significant premium to its prior private valuation. The deal is expected to close in H2 2026, pending regulatory approval, as Unilever looks to scale adherence-first gummy wellness products through its global FMCG distribution.
-
Nestlé Brasil Acquires CRM Group (Owner of Kopenhagen and Brasil Cacau)
September 6, 2023
Food & Beverage
Nestlé Brasil has entered into an agreement to acquire the entire stake held by FIP Dutch (quotaholders: funds managed by Advent International) in the CRM Group, owner of the Kopenhagen, Brasil Cacau and Kop Koffee brands. The deal — subject to CADE approval — will expand Nestlé's presence into premium chocolate retail and store-based consumer experiences; the transaction is expected to close in 2024 and financial terms were not disclosed.
-
Mars Acquires Trü Frü
December 19, 2022
Food & Beverage
Mars, Incorporated has signed an agreement to acquire Trü Frü, a better-for-you whole-fruit snacking brand, from its founders and management team. Trü Frü, headquartered in West Valley City, Utah with approximately 50 employees, will operate as a separate business within Mars to preserve its brand and will be led by current CEO Brian Neville; the transaction is expected to close in Q1 2023.
-
CapVest Acquires Natra from Investindustrial
July 18, 2022
Food & Beverage
Funds managed by CapVest Partners LLP have signed an agreement to acquire Natra, a European producer and distributor of chocolate and cocoa products, from Investindustrial. The deal gives CapVest a platform in the chocolate category to accelerate international growth, support innovation and pursue strategic acquisitions.
-
Exponent Acquires Gü from Noble Foods
May 17, 2021
Food & Beverage
Exponent has agreed to acquire premium chilled dessert brand Gü from Noble Foods for an undisclosed sum. Exponent plans to invest in capacity and international growth — building on Gü's leading UK position and expanding its presence in France, Germany and the US.
-
Abenex Acquires Tartefrais to Form Naturellement Gourmand (NG Group)
January 28, 2019
Food & Beverage
Abenex has acquired Tartefrais SAS and created the Naturellement Gourmand (NG) agri-food group, with Tartefrais becoming the leading operating company. Tartefrais is based in Falaise (Calvados), employs about 220 people and generates approximately €27 million in sales; Abenex will pursue an external growth strategy and export development under new group leadership.
Build a buyer list for your deal
Find active buyers from recent acquisition patterns and move straight into outreach.