Nickelytics Acquires On Touch Go to Expand DOOH Advertising Capabilities
June 27, 2024
Nickelytics, a Tampa-based provider of data-driven advertising solutions, has acquired On Touch Go, a programmatic DSP focused on digital out-of-home (DOOH) and rideshare screens. The deal gives Nickelytics access to On Touch Go's platform and more than 60,000 rideshare screens nationwide, enhancing its targeted advertising, analytics and mobility-focused DOOH offerings.
- Buyers
- Nickelytics
- Targets
- On Touch Go
- Industry
- Marketing & Advertising
- Location
- Texas, United States
- Transaction Type
- Buyout
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