NielsenIQ and GfK SE to Combine to Create Global Consumer and Retail Measurement Analytics Provider
July 1, 2022
NielsenIQ and GfK SE announced a definitive agreement to combine, creating a global provider of information and analytics for consumer and retail measurement. The combined company will bring together NielsenIQ’s cloud-based Connect platform and omnichannel measurement technologies with GfK’s gfknewron platform to deliver a harmonized view of shopper purchasing behavior across channels and categories.
- Buyers
- Advent International, NIM (Nuremberg Institute for Market Decisions), KKR
- Targets
- NielsenIQ, GfK SE
- Platforms
- NielsenIQ (Advent International portfolio company)
- Industry
- Data & Analytics
- Location
- United States
- Transaction Type
- Buyout
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