Ascential plc Acquires Flywheel Digital LLC
October 31, 2018
London-based Ascential plc acquired Flywheel Digital LLC, a Baltimore- and Seattle-based e-commerce services and software provider, for $60 million cash upfront with earn-outs of up to $400 million over three years. Flywheel—which offers managed services, software and marketplace expertise to consumer-packaged-goods brands selling on Amazon—will join Ascential's digital marketing/sales division and report to CEO Duncan Painter.
- Buyers
- Ascential plc
- Targets
- Flywheel Digital LLC
- Industry
- E-Commerce
- Location
- Maryland, United States
- Transaction Type
- Buyout
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