Ascential plc Acquires Flywheel Digital LLC

October 31, 2018

London-based Ascential plc acquired Flywheel Digital LLC, a Baltimore- and Seattle-based e-commerce services and software provider, for $60 million cash upfront with earn-outs of up to $400 million over three years. Flywheel—which offers managed services, software and marketplace expertise to consumer-packaged-goods brands selling on Amazon—will join Ascential's digital marketing/sales division and report to CEO Duncan Painter.

Buyers
Ascential plc
Targets
Flywheel Digital LLC
Industry
E-Commerce
Location
Maryland, United States
Transaction Type
Buyout

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