The Jordan Company Makes Growth Equity Investment in Flywheel Software

Ascential plc Acquires Flywheel Digital LLC

October 31, 2018

E-Commerce

London-based Ascential plc acquired Flywheel Digital LLC, a Baltimore- and Seattle-based e-commerce services and software provider, for $60 million cash upfront with earn-outs of up to $400 million over three years. Flywheel—which offers managed services, software and marketplace expertise to consumer-packaged-goods brands selling on Amazon—will join Ascential's digital marketing/sales division and report to CEO Duncan Painter.

L Catterton Invests in Dragonfly

March 2, 2022

Consumer Products

L Catterton's Flagship Buyout Fund made a significant proprietary growth investment in Dragonfly, a technology-enabled platform that acquires and scales e-commerce brands. Inclusive of L Catterton's investment, Dragonfly has raised over $500 million of incremental equity and debt to fund future growth and M&A, enabling acceleration of its acquisition and brand-building strategy.

Boathouse Capital Completes Growth Investment in Spark Hire

May 5, 2022

Software

Boathouse Capital has completed a growth equity investment in Spark Hire, a SaaS video interviewing platform. The capital will be used to accelerate product development and modernize Spark Hire's go-to-market strategy as the company expands its platform serving thousands of enterprise and SMB customers.

LDC Backs Horsefly to Accelerate International Growth

March 9, 2023

Cloud & SaaS

LDC has made a significant growth investment in Horsefly, the Merseyside-based AI talent analytics SaaS platform, to fund international expansion and scale the business. The transaction represents a successful exit and strong return for investor Mercia as LDC joins the company's board to support its next phase of growth.

Omnicom Acquires Flywheel Digital

October 30, 2023

Marketing & Advertising

Omnicom has agreed to acquire Flywheel Digital, the digital commerce business of Ascential, for approximately $835 million in net cash. The acquisition brings Flywheel's commerce platform and services — including retail commerce operations, media execution, and market intelligence supported by Flywheel Commerce Cloud — into Omnicom to deepen its capabilities in e-commerce, retail media and digital commerce.

JMI Equity Makes Growth Investment in Bloomerang

September 17, 2020

Cloud & SaaS

Bloomerang, an Indianapolis-based cloud donor management software provider for nonprofits, received a strategic growth investment from growth equity firm JMI Equity. The partnership will support Bloomerang’s product and customer expansion while allowing the company to retain operational autonomy; JMI partners will join Bloomerang’s board of directors.