Buxton Acquires Elevar

PSG Leads Growth Investment in Buxton

April 4, 2023

Data & Analytics

PSG has led a strategic growth investment in Buxton, a Fort Worth-based provider of retail customer analytics software; financial terms were not disclosed. PSG Senior Advisor Jim Swift was appointed CEO and Buxton founders Tom Buxton and David Glover will join the board as the funding is intended to accelerate product expansion and growth across retail, restaurant, hospitality and healthcare end markets.

Assessio Acquires Elevo

July 2, 2025

Cloud & SaaS

Assessio, backed by Pollen Street Capital, has acquired Elevo, a French HR tech scale-up specializing in performance reviews, 360° feedback, goal setting and people analytics. The acquisition expands Assessio’s SaaS talent platform capabilities and supports its ambition to become a pan‑European HR technology leader by integrating assessment and ongoing development tools.

Echelon Fitness Acquires FORTË and Rebrands It as ELEVATE by Echelon

July 21, 2025

Cloud & SaaS

Echelon Fitness has acquired FORTË, a B2B fitness streaming SaaS platform, and will relaunch the business as "ELEVATE by Echelon" to expand its enterprise and commercial fitness offerings. The acquisition brings FORTË's live and on‑demand streaming technology, proprietary hardware, and a global customer footprint (457,000 users across 39 countries) into Echelon's portfolio to accelerate capability and market expansion in SaaS and commercial fitness.

Lumaverse Technologies Acquires ClubExpress

June 16, 2022

Cloud & SaaS

Lumaverse Technologies, a portfolio company of L Squared Capital Partners and PSG, has acquired ClubExpress, a SaaS provider of association and club management software used by more than 2,000 organizations. 85 Advisors served as exclusive financial advisor to ClubExpress; financial terms were not disclosed. The deal is an add-on for Lumaverse to expand its group-management product suite and membership, event and payment capabilities.

PSG Completes 500th Add-On Acquisition

April 9, 2024

Software

PSG, a growth equity firm focused on software and tech-enabled services, announced the completion of its 500th add-on acquisition. The firm said it has invested approximately $12 billion across 140 portfolio companies in North America and Europe, with roughly half of its invested capital deployed into add-on acquisitions and follow-on capital.

SellerX Acquires Elevate Brands to Create SellerX Group

June 1, 2023

E-Commerce

Berlin-based eCommerce aggregator SellerX has signed an all-share agreement to acquire U.S.-based Elevate Brands, creating SellerX Group with more than 80 Amazon-native brands and combined annual sales of roughly €400m. Existing investors (led by Sofina with participation from L Catterton, Cherry Ventures, Felix Capital, 83North, Upper90 and TRCM Fund) committed €60m+ of new equity and the combined business will receive an expanded credit facility to pursue further M&A and international expansion.