Quad Acquires DART Innovation to Expand In-Store Retail Media Offering

February 6, 2024

Quad (NYSE: QUAD) has acquired North Carolina–based DART Innovation, an in‑store digital media solutions provider that builds hardware and software to deliver targeted ads on screens at the store shelf. The purchase expands Quad’s retail media and in‑store advertising capabilities, enabling deeper engagement between CPG brands, retailers and shoppers across physical store environments.

Buyers
Quad
Targets
DART Innovation
Location
North Carolina, United States
Transaction Type
Buyout

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