Quartile Acquires Sidecar to Create Largest Cross-Channel E‑Commerce Advertising Platform
December 13, 2021
Quartile has acquired Sidecar, combining their machine-learning-driven ad optimization platforms to form the largest cross-channel e-commerce advertising solution and doubling ad spend under management to about $2 billion. The combined company will serve more than 5,000 brands across 26 countries; Rockbridge Growth Equity remains the lead institutional investor and existing Sidecar shareholders retain a meaningful stake in the post-acquisition entity. Terms were not disclosed.
- Buyers
- Quartile, Rockbridge Growth Equity
- Targets
- Sidecar
- Sellers
- Existing Sidecar shareholders
- Industry
- Marketing & Advertising
- Location
- Pennsylvania, United States
- Transaction Type
- Buyout
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