Senior Market Sales Acquires Fair Square Medicare

January 30, 2026

Senior Market Sales (SMS), an Omaha-based insurance marketing organization and member of the Alliant Insurance Services family, has acquired Fair Square Medicare, a technology-driven Medicare care navigator platform. The acquisition is intended to expand SMS' digital capabilities, leverage Fair Square's proprietary enrollment and member-engagement software, and scale the platform nationally through SMS/Alliant distribution and carrier relationships.

Buyers
Senior Market Sales, Alliant Insurance Services
Targets
Fair Square Medicare
Industry
Insurance
Location
California, United States
Transaction Type
Buyout

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