Oakley Capital Acquires Majority Stake in XTEL from Bain Capital and SilverTree Equity

May 26, 2026

Oakley Capital is acquiring a majority stake in XTEL, a revenue management and trade promotion software platform for consumer packaged goods (CPG) companies. The deal is being purchased from existing shareholders Bain Capital and SilverTree Equity, with XTEL continuing to be led by CEO Rob Mullen.

Targets
XTEL
Sellers
Bain Capital, SilverTree Equity
Industry
Software
Location
United Kingdom
Transaction Type
Buyout

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