Obvious Ventures Leads $10M Series A in Baton
January 22, 2025
Baton, a New York–based marketplace for small and medium-sized business acquisitions, raised $10 million in a Series A led by Obvious Ventures with participation from Burst Capital, FJ Labs, Fluent Ventures, Spencer Rascoff (via 75 & Sunny), and other investors. The funding will be used to accelerate growth of Baton's marketplace, expand listings and platform capabilities, and support more SMB owners through the sale process.
- Buyers
- Obvious Ventures, Burst Capital, FJ Labs, Fluent Ventures, Spencer Rascoff (via 75 & Sunny), Divergent Capital, Bloomberg Beta, Zeno Ventures, Giant Ventures
- Targets
- Baton
- Industry
- Financial Services
- Location
- New York, United States
- Transaction Type
- Growth capital
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