OpenEvidence Acquires AI Advertising Startup Amaro

Capital A Acquires Majority Stake in ARVOO Imaging Products

October 20, 2023

AI & Machine Learning

Capital A (Capital A Investment Partners) has acquired a majority stake in ARVOO Imaging Products to fund the company’s next growth phase and support international expansion. ARVOO’s management (CEO Fons Grijpink and CTO René Voorwinden) remain in operational control while Capital A will act as a sponsor to accelerate globalization and pursue a selective buy-and-build strategy.

Kochava Acquires Machine Advertising

February 14, 2023

Marketing & Advertising

Kochava has acquired Machine Advertising to integrate the company's Always-on Incremental Measurement (AIM) product into Kochava's measurement and attribution suite. The deal is intended to strengthen Kochava's measurement capabilities and support expansion of its presence in the EMEA region.

Mindgruve Acquires Hamburg-based Ameo

January 22, 2026

Marketing & Advertising

Mindgruve has acquired Hamburg-based commerce agency Ameo to accelerate its European expansion and deepen its retail media and Amazon execution capabilities. Ameo founder Sönke Hansen will join Mindgruve as SVP of Commerce for Europe; financial terms were not disclosed and Makanta advised Ameo.

Veeva Systems Acquires Ostro

March 10, 2026

Data & Analytics

Veeva Systems acquired Ostro, an AI-driven brand engagement platform for life sciences, for approximately $100 million in cash plus long-term equity retention grants. Ostro will operate as an independent unit led by CEO Chase Feiger and will be integrated over time with Veeva Commercial Cloud applications to connect online and field engagement workflows.

UserEvidence Acquires Zealot

August 27, 2025

Cloud & SaaS

UserEvidence, the customer evidence platform for go-to-market teams, has acquired Zealot, an advocacy and reference management platform, and raised an additional $7 million led by existing investors (bringing total funding to $21M). The acquisition adds proactive advocate activation, 1:1 reference workflows, and AI-powered matchmaking to UserEvidence's product, expanding its end-to-end customer-proof capabilities for B2B sales and marketing teams.

Hawke Media Acquires Morphio to Launch hawke.ai

September 14, 2022

Marketing & Advertising

Hawke Media has acquired Canadian AI company Morphio and integrated its technology into a new product, hawke.ai, an AI-powered marketing strategy and insights platform. The acquisition lets Hawke centralize marketing data, automate strategy-level insights for brands, and continue support for existing Morphio customers under updated branding.