Operative Acquires Ad Tech Firm STAQ
March 16, 2021
Operative has completed the acquisition of STAQ, a data collection, normalization and visualization technology company that automates aggregation of revenue and inventory data from hundreds of sources. The deal expands Operative's data and programmatic business-management capabilities—integrating STAQ's data processing and visualization into Operative's AOS platform to provide unified, automated insights for media companies and marketers.
- Buyers
- Operative
- Targets
- STAQ
- Industry
- Data & Analytics
- Location
- New York, United States
- Transaction Type
- Buyout
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