PAI Partners Acquires Majority Stake in Beautynova

March 18, 2024

PAI Partners has agreed to acquire a majority stake in Beautynova, the Milan‑headquartered professional haircare platform, from Bluegem Capital Partners. Bluegem will retain a significant minority holding alongside a syndicate of co‑investors; PAI will support Beautynova's international expansion and brand development across the US and Europe.

Targets
Beautynova
Sellers
Bluegem Capital Partners, Syndicate of Bluegem co-investors
Location
Lombardy, Italy
Transaction Type
Buyout

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