Paine Schwartz Launches BetterCo Holdings and Invests in Crisp and Lucky Energy
November 17, 2025
Paine Schwartz Partners formed BetterCo Holdings, a new platform for downstream food and beverage investments, and announced BetterCo’s first two holdings: Crisp Inc., an AI-driven commerce intelligence platform, and Lucky Energy, a better-for-you energy drink brand. The investments will fund Crisp’s AI commercialization and go-to-market expansion and support Lucky Energy’s distribution, brand building, and sales growth.
- Targets
- Crisp Inc., Lucky Energy
- Platforms
- BetterCo Holdings, L.P.
- Industry
- Food & Beverage
- Location
- United States
- Transaction Type
- Growth capital
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