Parthenon Capital Invests in PRIMIS Marketing Group, Inc.
October 19, 2006
Parthenon Capital, a Boston- and San Francisco-based private equity firm, completed an equity investment in PRIMIS Marketing Group, Inc., a Chicago-based provider of database marketing services and information solutions. The investment is intended to support PRIMIS's organic growth and enable strategic acquisitions and capability expansion across its multi-division marketing and data business.
- Buyers
- Parthenon Capital
- Targets
- PRIMIS Marketing Group, Inc.
- Industry
- Marketing & Advertising
- Location
- Illinois, United States
- Transaction Type
- Growth capital
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