Pearl Media and Seaport Capital Acquire LURE Outdoor
April 28, 2022
Pearl Media, in partnership with Seaport Capital, has acquired LURE Outdoor, a New York City–based out-of-home (OOH) advertising company that owns over 120 street-level billboards, barricades and storefront displays across major U.S. cities. The deal expands Pearl Media's street-level OOH inventory and geographic reach in key urban markets including New York City, Brooklyn, Chicago and Los Angeles.
- Buyers
- Pearl Media, Seaport Capital
- Targets
- LURE Outdoor
- Platforms
- Pearl Media
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Transaction Type
- Addon
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