Pernod Ricard Acquires The Whisky Exchange
September 21, 2021
Pernod Ricard has signed an agreement to acquire The Whisky Exchange, a leading UK-based online and physical retailer of whiskies and fine spirits. The deal is intended to strengthen Pernod Ricard’s e‑commerce and direct-to-consumer capabilities and create synergies with its existing digital platforms while keeping The Whisky Exchange’s management and team in place.
- Buyers
- Pernod Ricard
- Targets
- The Whisky Exchange
- Industry
- Retail
- Location
- England, United Kingdom
- Transaction Type
- Buyout
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