Pernod Ricard Acquires The Whisky Exchange

September 21, 2021

Pernod Ricard has signed an agreement to acquire The Whisky Exchange, a leading UK-based online and physical retailer of whiskies and fine spirits. The deal is intended to strengthen Pernod Ricard’s e‑commerce and direct-to-consumer capabilities and create synergies with its existing digital platforms while keeping The Whisky Exchange’s management and team in place.

Buyers
Pernod Ricard
Targets
The Whisky Exchange
Industry
Retail
Location
England, United Kingdom
Transaction Type
Buyout

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