Peterson Partners Provides Growth Capital to Pupford
February 24, 2022
Peterson Partners (Peterson Private Equity) has made a growth capital investment in Pupford, a Utah-based direct-to-consumer pet brand that offers training content, an app, and dog products including training treats. Founders Mike Steele (CEO) and Jake Young (COO) will remain in place, and several consumer/pet-industry executives co-invested; proceeds will be used to accelerate brand development, product-line expansion, channel growth, and strategic hiring.
- Buyers
- Peterson Partners, Bob Rubin, Zak Zarbock, Beau Oyler, Skyler Meine
- Targets
- Pupford
- Industry
- Consumer Products
- Location
- Utah, United States
- Transaction Type
- Growth capital
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