Porch Group Acquires V12 to Expand Mover and Homeowner Marketing Capabilities
January 21, 2021
Porch Group, Inc. (NASDAQ: PRCH) acquired V12, a provider of purchase-intent data and marketing services, to combine V12's mover database and buyer-intent signals with Porch's pre-move and home-related data assets. The deal is intended to enhance Porch's data and marketing product offerings for brands and home-service providers and accelerate new-mover marketing solutions.
- Buyers
- Porch Group, Inc.
- Targets
- V12
- Sellers
- DataMentors Holdings, Inc.
- Industry
- Marketing & Advertising
- Location
- New Jersey, United States
- Transaction Type
- Buyout
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