Publicis Groupe Acquires HEPMIL Media Group

Publicis Groupe Acquires Captiv8

May 21, 2025

Marketing & Advertising

Publicis Groupe has acquired Captiv8, a leading end-to-end influencer marketing platform, to strengthen its connected influencer and social commerce capabilities. Captiv8 — active in 120 countries with a network of ~15 million creators and AI-powered technology — will be integrated within Publicis Connected Media and combined with Influential and Epsilon to build a large-scale, identity‑powered influencer offering.

Publicis Groupe Acquires Influential

July 25, 2024

Marketing & Advertising

Publicis Groupe has entered into a definitive agreement to acquire Influential, the world's largest influencer marketing company and platform. The deal brings Influential's AI-powered platform, access to over 3.5 million creators, and extensive creator data together with Publicis' Epsilon data and global scale to expand Publicis' influencer and ID-driven marketing capabilities; the transaction is expected to close in late August 2024, subject to customary regulatory approvals.

Mehiläinen Acquires Regina Maria and MediGroup from MidEuropa; Hellman & Friedman Joins as Shareholder

April 1, 2025

Healthcare Services

Mehiläinen has agreed to acquire Romanian healthcare leader Regina Maria and Serbia's MediGroup from private equity firm MidEuropa. In conjunction with the acquisitions Hellman & Friedman will join CVC as a major investor in Mehiläinen to support the group's international expansion and digital health growth.

PA Media Group Acquires Hydrogen

November 1, 2022

Marketing & Advertising

PA Media Group has acquired Hydrogen, Scotland's largest specialist social media agency, bringing Hydrogen into its portfolio of media businesses. Hydrogen will continue to operate as a stand-alone agency from its Glasgow base and its social media, content and paid advertising capabilities will complement PA Media Group's existing digital marketing services.

The Integritus Group Acquires LPM Media Group

June 1, 2023

Marketing & Advertising

The Integritus Group, part of SEMM Holdings, has acquired LPM Media Group, a communications and e-learning provider for retail loss prevention and law enforcement. The acquisition adds custom digital, mobile, and print communication and training solutions to Integritus’s loss prevention and regulatory compliance services.

Omnicom Acquires Interpublic Group of Companies (IPG)

November 26, 2025

Marketing & Advertising

Omnicom completed its stock-for-stock acquisition of The Interpublic Group of Companies, Inc. (IPG) on November 26, 2025, after receiving all required regulatory approvals and meeting other closing conditions. The combined company will trade under the Omnicom ticker symbol OMC on the New York Stock Exchange and is expected to deliver a comprehensive, intelligence-led marketing and sales platform.