LDC-backed MSQ Partners Acquires Be Heard Partnership for £20.6m

LDC and MSQ Management Acquire MSQ Partners from NVM

May 16, 2019

Marketing & Advertising

LDC has invested alongside MSQ Partners' senior management to acquire MSQ Partners in a deal valuing the business at around £37.5 million, enabling NVM Private Equity to exit. MSQ Partners is a multi-disciplinary marketing communications group of more than 600 employees across the UK, Asia and the US; LDC's capital will be used to accelerate international growth, expand capabilities and pursue potential acquisitions.

One Equity Partners Acquires MSQ Partners

June 12, 2023

Marketing & Advertising

One Equity Partners (OEP) has acquired MSQ Partners, a London-headquartered creative and technology agency group with over 1,200 employees across 13 offices. OEP will use MSQ as a platform to pursue international expansion and consolidation in tech-enabled marketing and digital transformation; LDC exited its majority investment but will reinvest as a minority partner.

MSQ Partners (LDC-backed) Acquires Brave Spark

October 5, 2021

Marketing & Advertising

MSQ Partners, backed by private equity firm LDC, has acquired creative production studio Brave Spark for an undisclosed sum. Brave Spark — a London-based video, post-production, animation and creative technology studio with c.20 employees — will sit within MSQ’s London hub and expand the group’s content, technology and dynamic creative capabilities globally.

LDC Invests £17m+ in Beekman Associates (RightSpend)

September 7, 2020

Marketing & Advertising

LDC has invested more than £17 million in Beekman Associates, the developer of the marketing procurement SaaS platform RightSpend, in a growth capital round to accelerate product development, drive organic growth and support international expansion. The investment will see LDC directors join the board and bring experienced non-executive leadership as the business scales its SaaS offering for global brand clients.

MSQ Acquires Elmwood and Merges It with Holmes & Marchant

December 1, 2021

Marketing & Advertising

MSQ, the international marketing group backed by private equity partner LDC, has acquired Elmwood and merged it with its Holmes & Marchant agency to create a global design and brand experience powerhouse. The combined Elmwood will operate across hubs in London, New York, Shanghai and Singapore, expanding MSQ's design capabilities and geographic footprint to better serve large consumer and healthcare clients.

MSQ Acquires United Digital Group (UDG)

November 14, 2024

Marketing & Advertising

MSQ has acquired United Digital Group (UDG), a €40m-revenue, 350-strong German digital customer experience agency, to build a pan‑European digital customer experience and tech powerhouse. The deal, which adds UDG's design, engineering and technical delivery capabilities to MSQ's global network, is part of MSQ's PE-backed growth strategy supported by One Equity Partners and LDC; UDG was previously part of PIA Group (owned by Equistone).