Digital Artistry Acquires Croton Watches

November 21, 2024

Digital Artistry, a New Jersey-based marketing and e-commerce agency, has acquired Croton Watches, a legacy timepiece brand founded in 1878. The deal brings Croton's e-commerce-first retail operation (over $40 million in annual revenue) under Digital Artistry's ownership with founder David Mermelstein remaining as Chairman to guide product design.

Buyers
Digital Artistry
Targets
Croton Watches
Sellers
Croton Companies
Location
New Jersey, United States
Transaction Type
Buyout

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