Digital Artistry Acquires Croton Watches
November 21, 2024
Digital Artistry, a New Jersey-based marketing and e-commerce agency, has acquired Croton Watches, a legacy timepiece brand founded in 1878. The deal brings Croton's e-commerce-first retail operation (over $40 million in annual revenue) under Digital Artistry's ownership with founder David Mermelstein remaining as Chairman to guide product design.
- Buyers
- Digital Artistry
- Targets
- Croton Watches
- Sellers
- Croton Companies
- Industry
- Consumer Products
- Location
- New Jersey, United States
- Transaction Type
- Buyout
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